The Hotel Distribution Debate

Published April 2017

The European hotel market climbed to €95.1 billion in 2016, and will climb to €107.3 by 2020. Europe’s hotel market is highly fragmented, and OTAs capture twice as many online bookings as suppliers. Airbnb, HomeAway and other alternative accommodation services pose a threat to the traditional hotel segment, increasing their market share, especially in major cities.

Figure: European Hotel Market Gross Bookings (€B) & Channel Share (%), 2016

European Hotel Market Gross Bookings (B) and Channel Share %, 2016

2017 Phocuswright Europe sessions focus not only on the hotel distribution debate (with leaders of citizenM Hotels, FastBooking, Kalibri Labs and Google), Booking.com and Airbnb, but also explore how OTAs are battling the giants, emerging technologies, in-destination traveler service, regulation and more. The program features keynotes and executive interviews with Lola, Thomas Cook, Trivago, Expedia and other industry pacesetters. 

Phocuswright Europe Unveils Trends, Connects Travel Industry Economy Stakeholders, and Discovers  Rising Startup Stars

For more than 20 years, attendees have counted on travel industry research authority Phocuswright to create events highlighting the most relevant topics in travel. Held 16 – 18 May 2017 in Amsterdam, the 2017 Phocuswright Europe conference explores the theme, “New. Power. Distribution.” which lays bare the issues confronting European travel, tourism and hospitality, and outlines a roadmap for success in 2017 and beyond. Explore the theme at phocuswrighteurope.com/theme.

Wednesday morning features a collection of innovators battling to be crowned the European Travel Innovator of the Year and a spot at The Phocuswright Conference Summit in the U.S.

WIT – a community for anyone passionate about travel technology, distribution and marketing – leads a two-hour segment on Thursday with a fast-paced session lineup focused on the Asia and its travel industry opportunities.

View the full program and the list of speakers at phocuswrighteurope.com.

Phocuswright Europe annually attracts over 500 decision makers, C-level executives, investors and innovative travel companies representing dozens of countries from every travel, tourism and hospitality sector. Senior leaders welcome the opportunities to discuss critical topics, issues and challenges, and consistently applaud the event’s networking climate to initiate business and complete multiple meetings in just one trip. 

Phocuswright Europe will be held 16 – 18 May 2017 at the Beurs van Berlage, one of Amsterdam’s many city-center sites steeped in history. 

For more information on the program, speakers, registration, innovators, sponsorships, press passes and more, visit phocuswrighteurope.com.

Also, here are ten reasons to attend this year:

10 Reasons to Attend Phocuswright Europe 2017 in Amsterdam