The European hotel market climbed to €95.1 billion in
2016, and will climb to €107.3 by 2020. Europe’s hotel market is highly
fragmented, and OTAs capture twice as many online bookings as suppliers. Airbnb,
HomeAway and other alternative accommodation services pose a threat to the
traditional hotel segment, increasing their market share, especially in major
European Hotel Market Gross Bookings (€B) & Channel Share (%), 2016
2017 Phocuswright Europe sessions focus not only on the
hotel distribution debate (with leaders of citizenM Hotels, FastBooking,
Kalibri Labs and Google), Booking.com and Airbnb, but also explore how OTAs are
battling the giants, emerging technologies, in-destination traveler service,
regulation and more. The program features keynotes and executive interviews
with Lola, Thomas Cook, Trivago, Expedia and other industry pacesetters.
Unveils Trends, Connects Travel Industry Economy Stakeholders, and
Discovers Rising Startup Stars
For more than 20 years, attendees have counted on travel
industry research authority Phocuswright to create events highlighting the most
relevant topics in travel. Held 16 – 18 May 2017 in Amsterdam, the 2017 Phocuswright
Europe conference explores the theme, “New. Power. Distribution.” which lays
bare the issues confronting European travel, tourism and hospitality, and
outlines a roadmap for success in 2017 and beyond. Explore the theme at phocuswrighteurope.com/theme.
Wednesday morning features a collection of innovators
battling to be crowned the European Travel Innovator of the Year and a spot at
The Phocuswright Conference Summit in the U.S.
WIT – a community for anyone passionate about travel
technology, distribution and marketing – leads a two-hour segment on Thursday
with a fast-paced session lineup focused on the Asia and its travel industry opportunities.
View the full program and the
list of speakers
Phocuswright Europe annually attracts over 500 decision
makers, C-level executives, investors and innovative travel companies representing
dozens of countries from every travel, tourism and hospitality sector. Senior
leaders welcome the opportunities to discuss critical topics, issues and
challenges, and consistently applaud the event’s networking climate to initiate
business and complete multiple meetings in just one trip.
Phocuswright Europe will be held 16 – 18 May 2017 at the
Beurs van Berlage, one of Amsterdam’s many city-center sites steeped in
For more information on the program, speakers, registration,
innovators, sponsorships, press passes and more, visit phocuswrighteurope.com.
Also, here are ten reasons to attend this year: