Runner-Up: European Travel Innovator of the Year

Website: http://getunravel.com/

Headquarters: Dublin, Ireland

Leadership: Santina Dohery, CEO & Dónal Troddyn, CTO

We detect hidden problems that prevent online conversions & break analytics & advertising tracking. We create a unified understanding of the business-critical user journeys being measured online. Unravel then simulates those journeys across 1400+ browser & device combinations to pinpoint problems with conversions, analytics & advertising. Companies can identify/fix errors fast, reduce tag testing time by up to 97% & maximize ROAS.