Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Green spent twelve years as managing partner of The Estis Group providing strategic marketing consulting to the hospitality industry. Co-author of the groundbreaking 2012 study Distribution Channel Analysis: A Guide for Hotels and the newly released 2017 Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame, and named as one of Cornell University’s 90 Influential Hotelies. She currently leads the AH&LA Consumer Innovation Forum and the European Hotel Forum, and holds a board seat for The Knowland Group and the Hospitality Financial and Technology Professionals association(HFTP). Ms. Estis Green launched Kalibri Labs in 2012, a next generation benchmarking platform for the digital marketplace evaluating hotel revenue performance. Using innovative big data techniques, Kalibri Labs helps hotels manage the cost of customer acquisition and optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.