Tao is co-founder and COO at GetYourGuide where he is responsible for all operational teams including sales, customer service, content and business development.
Founded in 2009 by five students from ETH Zurich, GetYourGuide initially started as a peer-to-peer platform for amateur tour guides. Following a pivot to a professional marketplace, the company quickly grew into a global leader for booking over 30'000 tours, attractions & activities in more than 2'000 destinations worldwide. Travelers can book GetYourGuide activities in 14 languages on the website or apps. GetYourGuide also works with thousands of distribution partners ranging from OTAs and airlines to tour operators and travel agents. The company is headquartered in Berlin and backed by KKR, Spark Capital and Highland Capital.
Tao studied physics and economics at Tilburg University & Peking University, and ETH Zurich.